A traditionally sacred plant, the leaves of the white sage plant are used to create White Sage incense. White sage is most often used in Native American cultures as part of cleansing and protective rituals; the spiritual powers of White Sage are an important part of any smudging (another term for burning sage) ritual or ceremony.

The aroma of White Sage incense is herbaceous and powerful, but not completely overwhelming. It can be bright and almost cleansing and blends well with a number of other scents, especially florals or other types of sage. It is important to note that the scent of White Sage incense can quickly fill up a room thanks to its heady, woodsy aroma.

The most common use of White Sage incense is to cleanse a room or other area; this aroma is well-known for its properties in clearing negative energy, protecting areas, and cleansing specific items. It may encourage spiritual intuition, making it a good addition to meditation or other spiritual ceremonies, and is also very useful in promoting relaxation, mental clarity, and restful sleep.